Founded in 2023 by Deniz Kuloglu and Elvan Boeninger, a mother and daughter duo, this brand represents their shared passion for art and design, as well as their appreciation for the beauty of Turkish crafts and textiles. As a vibrant and eclectic duo, they love colors, different textures of textiles, and patterns, and believe that the beauty is in the smallest details.

The idea for their brand sparked whilst preparing Elvan's wedding in 2022, where they had the opportunity to work closely with great craftsmen from Istanbul's bazaar. This experience ignited a spark within them to create a platform that would allow these talented artisans to share their creations with the world.